All of us are looking at how to weather the COVID-19 outbreak, which includes assessing procedures and preparedness at work as well as at home.
Every small business should be thinking about how this affects our staff, customers and supply chain. While all businesses are affected, we are especially vulnerable to swings in the economy as we may not have the reserves to last through an extended downturn. Governments are offering some relief plans, but details are still being worked out.
This is not only a case of assessing our business continuity and resilience, it is an opportunity to help our customers through a difficult time. Reach out to partners and offer assistance if you can provide it; ask for assistance if you need it!
Consider what your business’ strategy and response to the situation might be, because there are at least three aspects to this:
For each of us individually, the most effective preventive measure is to wash our hands thoroughly (for the length of time it takes you to sing the ABC song!). Also – practice cough etiquette, maintain a one meter personal space and stay home if you’re sick.
Customer and Staff Care
As businesses, we must ensure that all high-touch areas are sanitized at least daily. That includes light switches, sinks, toilets, taps, grab bars, doorknobs and door pulls, eating areas, phones, keyboards, mice… or any surface that is visibly soiled.
How might you help your customers from a business perspective? Depends on your industry – think along the lines of continuation (or even growth!) strategy, mitigating risk of the downturn, or financing alternatives.
Final word: As the situation develops, please watch your local public health website for guidelines – not social media.